This design-led premium dog brand has a tight leash on style

Wonderboo's dog food packaging even comes in Pantone colour of the year shades.

Dogs - cute, loving and loyal though they are– don’t exactly conjure images of elegance, which is why Wonderboo's stylish brand is particularly wonderful.

Truly off-track from uninspiring doggy branding, Swedish brand Wonderboo is keeping pooches stylish with its sleek, golden type and logo - transforming an ordinary part of life into an attractive, interesting way for dog owners to splash the cash. 

Wonderboo recently rolled out tiny dog food trucks – that look the right fit for dogs to drive – across Stockholm. With its retro, shiny brown design, the trucks are serving up the best for the city’s dogs and improving the views for passers-by.

Sparked by Wonderboo’s stylish Scandinavian heritage, Swedish designer Jan Vana has created a minimalist dog food packaging design that doubles as a feeding bowl.

It is available in a range of bright, pastel colours that include the Pantone colours of the year, Rose Quartz and Serenity. 

The dog food is currently available online and is coming to the UK this Spring.

A concept Wonderboo store - easily mistakable as a high fashion boutique. 

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