Facebook's loose data protection has been in the spotlight for days now due to data analytics firm Cambridge Analytica using personal information from more than 50 million Facebook profiles without permission to build targeted political advertisements. But even before that lingering story broke, there were concerns over political sway and 'fake news' circulating on the social media platform, and before that, people were worried about constant negativity on Twitter.
There's often comment surrounding western society's social media 'addiction', and what happens to people when they try to 'quit' various platforms. But for many of us, especially artists and freelancers who advertise and find work via Instagram, Behance and Dribbble, it’s unviable to completely disconnect.
US digital artist Mike Campau explores the increasingly dark, anti social media public perception with his dystopian Antisocial series – the title itself alluding to how feeling social online can ironically encourage us to be more antisocial within our physical environments.
Click on the image for a larger view, and take a closer look at Mike's detail.
Taking Snapchat, Twitter, Facebook, Linkedin, Instagram and Behance and transforming the brands we usually only see on a digital screen into tangible, neon road signs, the scenes becomes all the more sinister.
Each neon sign reveals common truths about how we can perceive, or use, the individual platform and subconsciously sign up to its culture and unspoken etiquette, such as using Instagram and Facebook to portray a highlight reel of our lives, and Twitter to voice political views based on what others are saying around us.
Using a Wacom Intuos Pro, iMac Pro and Adobe Lightroom, Photoshop and Stock, Mike paints a scarily realistic view on modern technology. With aesthetics reminiscent of Las Vegas casino signage, the series explores how social media can sell a lie of happiness and interconnectedness, like casinos do, but can actually leave us feeling unsatisfied and green with envy.
"Social media is starting to get some pull back, and rightfully so," explains Mike. "Each platform has its own problems, but all have had a large impact on society as a whole, both good and bad. Each image takes place in an empty parking lot which is a symbol of our singularly isolated posts, but placed in a location where it can be easily seen by many."
The series was created with a combination of CG elements and photography, what he calls his "speciality". The background plates are Mike’s photography combined with Adobe Stock images.
Mike’s clients include Lifeproof, Asics and Under Armor.
From here you can see widescreen versions of the Antisocial artworks.