Spotify is seemingly everywhere – and so are its catchy, toe-tapping ads (which sadly can be more catchy than the music on Spotify). To stay stuck in your heads whatever the weather, Spotify's Premium campaign by Trollbäck + Company is enjoying a summer fling of bright colours, bold textures and beautiful design.
Trollbäck + Company’s gorgeous Beach + Beats summer is familiar enough to be achievable for most listeners, but idealised enough to be desirable. With 60’s inspired highly texturized and patterned designs, playful graphics and sun-kissed palettes, going Premium has never looked warmer. Suddenly summer doesn’t look complete without an ad-free playlist.
Listeners have an emotional connection with Spotify’s Premium and its benefits, encouraging them to sign up. You can't blame them: imagining lying by the pool with a cocktail makes me hysterical with desire too.
The design language was tailored for both desktop and mobile.
Trollbäck + Company’s Premium campaign spans 10 global markets.
Crucially, the ad’s soundtrack – which was created with YouTooCanWoo – is genre-neutral, aiming for universal appeal.