These simple, lovely graphics are based on 50s furniture

Here Design has created postcards, notebooks and concertina books to accompany 'Mid-Century Modern Complete', a book about 50s design.


Mid-Century Modern Complete is design journalist Dominic Bradbury’s probing into a period of explosive ideas - across graphics, posters and lighting, as well as furniture, glass and ceramics, and product and industrial design.

London-based design agency Here Design was tasked with expanding Bradbury's go-to book - which is a design treasure trove in itself, bursting with illustrations - into a whole brand identity, from postcards to notebooks.

Using a palette of appropriately bright colours, Here Design created a series of products to celebrate mid-century design - a box of 100 postcards of iconic designs, four concertina books and three notebooks. We doubt there’s a better package out there for those with mid-century aesthetic leanings.

Buy the book from Amazon

Wherever your fellow lovers of mid-century design are in the world, send them one of 100 postcards showing off the best of mid-century from Eames chairs to Poul Henningsen lamps – or stick them on your wall and enjoy them yourself.


Even if you can't stop yourself sending postcards across the world until there are none left, this irresistable box could serve as a more permanent, equally stylish addition to your home. 

Buy the postcards from Amazon. 

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Quirky, clean and pared-down, mid-century design may be 50 years old, but it feels ever contemporary. These simple, bold notebooks let you fill mid-century pages with modern thoughts.


Coined in Cara Greenberg's 1984 book Midcentury Modern: Furniture of the 1950s, mid-century modern shows no sign of stopping.

In fact, mid-century design is in some ways more lusted after now than it was in, well, the mid-twentieth century, where it flourished from roughly 1933 to 1965 – or 1947 to 1957 for more orthodox fans.

Mad Men blasted mid-century from a style coveted only by a self-contained troop of devotees to a widely followed, sprawling trend.

Buy the notebooks from Amazon.


These four concertina books celebrate the stars of mid-century furniture and product design - in chairs, lighting, tables and storage, and product and industrial design. 

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Mid-century modern icons include Robin Day - who created one of the best-selling stacking chairs ever, the Polyprop - and George Nelson - whose marshmallow sofa sold for $66,000 in 1999.

Pictured is the 'chairs' concertina book. 


Here Design have previously worked on books for Thomas Heatherwick, Shaun Usher, Nigella Lawson and Yotam Ottolenghi, as well as their own work, The Geometry of Pasta.

Pictured is the 'product and industrial design' concertina book. 

Buy the concertina books from Amazon.