To those who are less interested in how words are formed than what they mean, loving typography can appear pretty weird. But non-believers are under its spell too, just unknowingly: invisible to most, typography can transform the meaning, emotion and allure of any written word.
Anyone can dot their i’s and cross their t’s, but brilliant typography can influence your thoughts and feelings. And look good doing it. Designers of any discipline can learn heaps from great typographers - and their work, which spans from shadowy, architectural constructions to flowing, free text with few rules.
Which is why we’ve collected our favourite typography examples from the New York Times’ Steven Heller – Steven’s other achievements will need an article of two of their own – and prestigious graphic designer Gail Anderson’s Typography Idea Book.
So, dive into nostalgic memories of iconic type – from the New York unmentionable to the Sex Pistol’s God Save the Queen – and enjoy glimpses of the book’s typographic wisdom along the way.
Click on the image to enlarge and read the text.
Buy The Typography Idea Book: Inspiration from 50 Masters book (23 August 2016)
Image: God Save the Queen by Jamie Reid
The Typography Idea Book is for anyone: jargon-free, jam-packed with brilliant, inspiring work and analysis, as well as practical techniques, it is for typographic novices and connoisseurs alike.
Image: AD magazine cover by Alex Steinweiss
Image: Grand Prix poster by Saul Bass
Image: Wallpaper magazine cover by Alan Fletcher
Image: Newsweek magazine cover by Priest+Grace
Image: Enemy by Stephen Doyle
Image: Weniger Larm by Josef Muller-Brockmann
Image: I [Heart] NY by Milton Glaser