Designer Vinicius Araújo's A-Z inspired by iconic electronic brands

See this creative project that revamps electronics that we know and love into digital letterforms.


Brazilian designer Vinicius Araújo combines technology and typography in this unique sequence of digital letterforms titled 38 Days.

Using only the Helvetica typeface, Vinicius leverages each corresponding letter of the alphabet with legendary electronic devices ranging from a Cannon TX 35mm to a Technics Turntable.

Though the series mostly includes representations of outdated but nonetheless iconic electronics, Araújo throws in some more advanced products such as a Razer computer and Beats Headphones.

Here are some of our favourites from this brilliant collection on Behance.

Apple

Beginning with a letter A, the first letterform in the series is an Apple Macintosh.

The 1984 device was the first commercially successful personal computer and forefronted the mass-market for personal computers.

Designer Vinicius Araújo even included a miniature mouse and the original Apple trademark logo.


Canon

Representing the letter C is a Canon TX 35mm.

Manufactured by Canon of Japan in 1975, the manual focus single-lense reflex camera was renowned for its sharpness and infamous for a costly price tag.

Vinicius’s remodel includes the basic Spectra coating of the original TX 35mm along with imitations of the camera’s ports and switches.

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Nintendo

The system that started it all, the Nintendo Entertainment System (NES) was released in the 1980s as an 8-bit home video game console.

The NES led to the recovery of the US video game crash of 1983 and was eventually named the single greatest video game console in history by IGN.

Vinicius models the letter “N” after this renowned video game console in addition to a plugged in controller and power buttons.


JBL

A modern take in Vinicius’s collection of historic electronics, the letter J is personified by the American audio electronics company JBL.

Named after its founder James B Lansing Sound, JBL was first founded in 1946 and to this day primarily produces loudspeakers and associated products.

It’s difficult to tell exactly which JBL product Vinicius incorporates into his typography design, but it appears to represent one of the more recently released speaker system.


Sony

Who can even imagine listening to music from stereo cassettes today?

Pictured is Vinicius’s remake of the Sony Walkman, with Sony’s logo, stop/eject buttons, audio controls and even the orange power switch.

Released in 1979, the Sony Walkman - which was originally used for portable audio cassette playing - profoundly changed music listening habits by allowing people to listen to music whilst on the go.

Though we’re appreciative of the revolutionary audio player, we’re thankful for the ease and speed of the newer guys on the market today.

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Technics

This one goes out to consumer, radio and disco club jockeys.

Symbolising the letter T, Vinicius’s model of the Technics SL-1200 looks almost identical to the original.

The 1972 direct-drive turntable was popularised for its direct drive, high torque motor design, slip mats for cueing and beat-mixing capabilities - especially once DJing and scratching grew popular within the hip hop genre.

A Technics SL-1210 is currently on display as a technology-shaping piece in the London Science Museum.


Yamaha

Vinicius’s representation of a Yamaha keyboard was brilliantly creative.

Yamaha Corporation is a Japanese multinational corporation that produces a wide range of products and services and has become one of the world’s largest manufacturers of musical instruments.

The letter Y in the 36 Days collection is morphed into a miniature classic black keyboard with controls on the left and keys scaling the right.