British designers win at Art Director's Club Awards


Digital Arts | 09 May 17

The 96th ADC Awards were held in New York last night, with some inspiring projects from British branding, design and digital agencies picking up prizes.

The Partners' branding project for the London Symphony Orchestra - Visual Identity Conducted by Sir Simon Rattle (above and below) - picked up six awards. These include a Designism award for the best work in the Digital category - and a Gold Cube, two Silver Cubes, and two Bronze Cubes across categories including Branding, Typography and Motion Graphics.

The identity is based around the return of conductor Sir Simon Rattle, featuring animated films by Tobias Gremmler based on motion capture of Rattle conducting the orchestra. His slow grand gestures alternating with fast-paced ticks also informed the typography.

Google Creative Lab London received two Gold Cubes in Digital categories for Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan, a dinosaur-led VR experience for the Natural History Museum.

Factory won a Gold Cube for sound design on the deeply affecting Still The Most Shocking Second A Day for Save the Children.

Valenstein & Fatt's Bed, War, Chav for Tate picked up a Silver Cube.

Also winning Bronze Cubes were AKQA for Nike Football Pro Genius for Nike, Moto for Color Scope - Blue for CNN, and Osborne Ross's Animail Stamps for the Royal Mail.

Edited 12:40pm to replace an incorrect Save The Children video.

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