Imagine being able to design a packaging label or a concert ticket that shows exclusive extra screen-based content when read by a NFC smartphone, but is completely hidden to the casual observer.
Arjowiggins Creative Papers has launched a range of artist-grade papers that aims to add this extra dimension to branding. To do so the paper is loaded with a laminated layer of paper-based printed circuitry called PowerCoat.
Able to be read by a NFC-enabled mobile device, the layer of hidden circuitry can be used to reveal instructions or ingredients, take customers to a dedicated website or online promotion, personalise a product or allow sharing via social media.
The range of papers, such as Enter Conqueror Alive, Curious Alive, Rive Alive and Pop’Set Alive comes ready-enabled for interactive print.
PowerCoat is a mid-range cellulosic substrate designed for high throughput electronics applications.
NFC and RFID applications are able to applied to this substrate, prompting Arjowiggins to claim that interactivity could become an integral part of pretty much any paper product.
The sustainable substrate offers high printability quality and ink adhesion properties without any plastic content.
Paper coated with the laminate is FSC certified, biodegradable and 100 percent recyclable.
Like ordinary paper, the new Alive range can be folded, cut, shaped, torn and even burned to create a desired effect or interaction.
Arjowiggins said the surface allows high-resolution fine patterning of any solution-based electronic layer.
Thanks to its natural roll-to-roll capability, it is also possible to produce large area flexible products in a continuous printing process
Using existing printing environments and processes, the high thermal stability of the paper allows for precision control during sintering, the process which fuses conductive inks to the substrate.
The company claimed the structure is able to withstand the high temperatures required for low-resistance silver ink without the discolouration found in certain papers on the market, and significantly reduces the consumption of expensive inks.
Not visible on the packaging surface, the circuitry can also be used to combat counterfeiting. Consumers are able to can scan a document or ticket printed on the paper with their mobile and spot a fake, as well as experience interactive feedback with the genuine article.
The company claimed that brands will thus be able to use Alive to reassure customers that they are buying what not only looks like the real thing but is a genuine branded item.
The company said the Alive paper products offer an additional level of security as delamination is virtually impossible. This ensures that information cannot be taken from one product and resued on another, or eliminated altogether.
The company said the potential for intelligent and interactive advertising, packaging, marketing and branding for building customer engagement and loyalty was enormous.