iPlayer creator gets tribal with new social networking app

Newly launched 6Tribes app, designed by iPlayer creator Anthony Rose, enables people to join tribes that reflect their lifestyle

6Tribes,a new app that its designers say enables people to join tribes that reflect their lifestyles, has launched in London.

6Tribes is the brainchild of Anthony Rose, the ex-Kazaa coder who led the BBC team behind the creation of the iPlayer, with Zeebox and Beamly co-founder Ernesto Schmitt. Instead of focusing on people's existing social connections, they say 6Tribes brings people together around a shared interest, event or lifestyle, and presents members with feeds that fit their interests.

"6Tribes analyses things like your Facebook likes, the music on your phone and the places you've been to, to find the perfect tribes for you,” said Rose. “Once you're a member of a tribe, you can connect with people who get what you're into, be it fashion or travelling the world – people who understand you. You have a place where you belong."

6Tribes launched in the UK today, with other countries to follow. The app is available for iPhone and iPad -with an Android version to follow.

"We created 6Tribes to connect people with groups of like-minded people, or tribes, for an entirely new way to meet, connect and belong," continued Rose. "Whatever you're into, you'll be with the people who absolutely get you. On 6Tribes everyone wants to hear what you have to say."

"Our research made it clear that people are looking to connect around lifestyles, ideas and topics, and an alternative to the increasing amount of irrelevant content filling their news feed in existing social networks. The next evolution of social networking will come from this desire. 6Tribes is the first social network to deliver on this."

6Tribes connects people based on shared interests and lifestyles, rather than who they went to school with, and in doing so, provides people with a new way of discovering content and meeting people with the same passions, causes and interests.

Initial set of tribes include Coffee Geeks, Feminists, Deephouse Bunnies, Kung Foodies, Adrenaline Junkies and many more, with more tribes added daily.

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6Tribes automatically recommends tribes for you based on your location. Launch 6Tribes at a music event, festival or university, for example, and the app will find and recommend a tribe for you.

You can also create your own tribe and 6Tribes will find matching people and bring them to your tribe.

You can also just click on a tribe to dive into the content and conversation with that tribe.

Other features in this initial version include Social DNA, a set of tags, automatically created for each person, which shows interests, music, topics you've posted on, people they've posted about, and places they're interested in.

Your status in the tribe rises and falls according to your influence and how much you contribute. You can also bump a post to give the person who posted a boost, and to tell the tribe that it's a post worth checking out.

6Tribes users will also get notified when people bump their posts.