When you're in front of your PC, waiting for something to transfer to removable media, that's when seconds feel like minutes, and minutes feel like hours. And data storage scenarios such as that one is where the new SuperSpeed USB 3.0's greatest impact will be felt first. As of CES, 17 SuperSpeed USB 3.0-certified products were introduced, including host controllers, adapter cards, motherboards, and hard drives (but no other consumer electronics devices). Still more uncertified USB 3.0 products are on the way, and they can't get here fast enough.
The beauty of USB 3.0 is its backward compatibility with USB 2.0; you need a new cable and new host adapter (or, one of the Asus or Gigabyte motherboards that supports USB 3.0) to achieve USB 3.0, but you can still use the device on a USB 2.0 port and achieve typical USB 2.0 performance. In reducing some overhead requirements of USB (now, the interface only transmits data to the link and device that need it, so devices can go into low power state when not needed), the new incarnation now uses one-third the power of USB 2.0.
The theoretical throughput improvement offered by USB 3.0 is dramatic -- a theoretical 10X jump over existing USB 2.0 hardware. USB 2.0 maxed out at a theoretical 480Mbps, while USB 3.0 can theoretically handle up to 5Gbps. Mind you, applications like storage will still be limited by the type of drive inside; so, for example, you can expect better performance from RAIDed hard drives or fast solid-state drives (SSDs) than from, say, a standalone single drive connected to the computer via USB 3.0.
The real-world examples are fairly convincing -- and underscore USB 3.0's advantage for high-def video, music, and digital imaging applications. Our early test results are encouraging as well: We tested Western Digital's My Book 3.0, the first USB 3.0-certified external hard drive. The performance was on a par with that of eSATA-but the benefit here is that USB 3.0 is a powered port, so you don't need to have another external power supply running to the drive (as you do with eSATA; unless the eSATA drive you're using is designed to steal power from a USB port while transferring data over the eSATA interface).
While the WD drive was the first to announce, a slew of other hard drive makers either announced products at the show, or discussed plans to release products in the coming months. Among them: Seagate (which is doing a portable drive), LaCie, Rocstor, and Iomega. Even non-traditional hard drive vendors like Dane-Elec and A-Data showed products they billed as USB 3.0 (the latter two even had USB 3.0-connected SSDs, the first external drives to use solid-state storage inside.
One of the things to look for in the coming months is the certified SuperSpeed USB 3.0 logo. Products are currently filling the queues at the official certification testing labs, but presence of that certification logo will give you some peace of mind that the product you're buying truly does live up to the USB 3.0 spec.