Grad shows 2015: D&AD New Blood

See our pick of the best illustration, design and advertising graduate work from D&AD's New Blood.


The D&AD's New Blood exhibition gives those of us in London a chance to see some of the best graduate work from around the UK. In case you can't get down to it before it closes tomorrow, here's our pick of the most incredible new talent we saw.

See also: Best new grads from New Designers 2015
Best new grads from Central Saint Martins 2015
Best new grads from Kingston University 2015

The standout persona at the show was Sam Cox - aka The Doodle Man. Wandering the exhibition wearing a suit covered with his doodles, Sam has a fully formed identity - and the work to back it up.

Sam specialises in intensely detailed doodles over very large surfaces from shopfronts to vans. He's already created projects for the likes of Converse - and we expect to see him snapped up by an agent soon.

Read on for more great illustration and design work. Thanks to Natalie Brown, Julián Martínez Millá and our own Ashleigh Allsopp for helping choose these works.

Sam couldn't show the sheer scale of his work on his stand - one of the downsides of a multi-institution show with hundreds of pieces of work crammed together - but there was this wonderful chair.


In the crush of work, we almost missed Beth Peters' Bird on a Thread narrative illustration. Surprisingly this beautiful mix of texture, detail and expressive characters was created by Beth in her first year.

(Though we almost didn't include this as we couldn't find Beth's card, as it says Elizabeth Peters. Note for all students - be consistent with your name across all your branding, including sticking to the same diminutive.)

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Eddie Fowler's wonderfully simply designed book about peanuts has a similar feel to classic Ladybird works.

His cards were really tactile too.


Sometimes you see an idea so perfect that the brand it represents should just give its creators cash to use it. #hangyourhat is one such project.

It's beautifully simple: coathooks in the shape of the AirBNB logo that carefully chosen hosts put up in the homes they're renting out to reinforce the brand's 'make your self at home' messaging.

The project was created by designers Matt Reilly and Dom Flaherty, and photographer George House.


Jamie Kirk's hand-lettered work was popular with many - and will win an award at tomorrow's D&AD New Blood Awards (previously called the Student Awards).

However, in my opinion it's a little too close to some of Kate Moross's older work.

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Mike Brisbourne's advertising project for a Fedrigoni brief neatly demonstrates the deeper blacks available through the latest range of papers from the manufacturer: Sirio Ultra Black.


It's rare for a work at New Blood to surprise us...


.. but the animals hidden behind the all-copy version of The Fox's Widow really delighted us.

The piece was created by Robyn Makings.

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Deepesh Patel's wordless children's book The Great Beyond is about a boy who loses his glasses in the sea and, while trying to find them, discovers and undersea world.

You could easily imagine a chidren's book label taking the book as is and publishing it.


Lucy Rose's book covers are excellent in both concept and execution.


There was a lot of felt work at this year's New Blood. The best was Mia Felts' animals including this bonkers bunny.

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Sam Hubbard's Lost In Transmutation are drawings of insects that are several steps removed from the original.

Sam sketched real insects, then Snapchatted the sketches to other illustrators, who sketched their own version. The chain continued and Sam created these final drawings from the last sketch. It's just brilliant.


Jenna Brown's Children of the A Bomb is a series of illustrations based on the experiences of children in Japan after atomic bombs were dropped by the US at the end of World War 2.