The London Design Festival 2014 brings together designers across graphics, digital and product design and architecture for hundreds of exhibitions, conferences, installations, talks and more from September 13-21.
The festival is centred around the V&A museum in Kensington, but will extend across London from Brompton to the ’Shoreditch Design Triangle. One of the festival's Landmark Projects, called A Place Called Home and sponsored by Airbnb, will see four structures created in Trafalgar Square and turned into rooms that represent the concept of home by four leading designers: Jasper Morrrison, Patternity, Raw Edges and Studioilse.
Speaking at the launch of the festival at the V&A, Studioilse’s Isle Crawford said that for her the idea was based on what Airbnb allows people to do. She said that “historically we had to look in magazines to see in other people's houses, now we can stay in them.”
There will also be a big focus on involving children and inspiring them about design and showing them how important it is. Sir John Sorrell, chairman of the London Design Festival, said that the organisers had put a lot of effort to emphasise the “value that young people get from the festival”.
As part of this Ben Terrett, design director of the Government Design Service (GDS) and winner of last year’s Designs of the Year prize from the Design Museum, is organising a game design day at the V&A’s Museum of Childhood in Bethnal Green on September 14. This will allow children to experience how to design video games and even produce their own.
At the V&A itself, Olympic Torch designers Edward Barber and Jay Osgerby have created a huge exhibit to be hung in the Raphael Gallery called Double Space for BMW (who are sponsoring the exhibition, there won’t be any hanging cars). The exhibit is a kinetic sculpture created from huge reflectors measuring around 10 x 15 metres. One side is flat and the other is like a lens, reflecting the gallery in differing ways as they move in a choreographed fashion.
Use the slideshow controls above and right to learn and see more of what's on at the London Design Festival 2014
“We wanted to do something awesome,” said Edward at the launch, “something at a scale to match the big dinosaur in the Natural History Museom or the rockets in the Science Museum.”
Jay said that there is "something beguiling about seeing something that massive moving gracefully.”
Both admitted creating it will be an engineering challenge, as at the moment it exists as a few sketches and a mockup (right and on the previous slide).
Superflux’s Drone Aviary will see a group of customised unmanned drones floating around the V&A’s central courtyard, which visitors can control and interact with.
The premise of the exhibit is to show how drones can be used in an urban environment, and change how visitors feel about a type of technology they likely associate with military violence in Afghanistan or Pakistan. It will also use a lot of sponsor Swarovski’s crystals.
The identity for the London Design Festival 2014 was again designed by Pentagram.
"The identity celebrates London’s idiosyncratic arrangement and to celebrate this we developed the theme ‘Lose yourself in the London Design Festival’,” says Pentagram partner Domenic Lippa. "The maze graphic is a visual metaphor for the experience that visitors have when they visit the Festival and the city of London. The solution is deliberately both playful and memorable."