The campaign builds on the agency’s successes of previous campaigns to promote London as the home of menswear and global home of creativity, using yellow as this season’s highlight colour.
The London Collections Men SS16 campaign stretches across the logo, onsite production and signage, campaign teaser films, invitations, passes, schedules, press folders, digital assets and advertising.
The branding also encompasses the essential pass, pin badge and VIP Manual with guides to all the catwalk shows, presentations, events and features such as, Man About Town and Street Style.
"Music has worked successfully with the British Fashion Council for a number of years to strengthen both London Fashion Week and the London Collections Men brands on the world stage," said Creative at Music Lottie Brzozowski.
"We are really pleased with this campaign and how the creative manifested itself across all platforms. The guidebook is beautiful and simple to use for people familiar and unfamiliar to London’s shows. We expect the campaign to be a great success and look forward to seeing some amazing men’s fashion this week.”