See the choice Pantone made for its colour of the year for 2015

Pantone 18-1438 Marsala is set to influence product development and purchasing decisions in multiple industries

The Pantone colour of the year for 2015 is Pantone 18-1438 Marsala, a naturally robust and earthy wine red.

For 15 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.

"While captivating Pantone 18-3224 Radiant Orchid, the 2014 colour of the year, encouraged creativity and innovation, Marsala enriches our mind, body and soul, exuding confidence and stability," said Leatrice Eiseman, executive director of the Pantone Color Institute.

"Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while it’s grounding red-brown roots emanate a sophisticated, natural earthiness."

"This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors," continued Leatrice Eiseman.

The colour of the year selection requires careful consideration and, to arrive at the selection, Pantone combs the world looking for colour influences. This can include the fashion and entertainment industries – including films that are in production, the world of art, popular travel destinations and other socio-economic conditions.

Influences may also stem from technology, the availability of new textures and effects that impact colour, and even upcoming sports events that capture worldwide attention.


Marsala for Fashion

Marsala was a hit on the Spring 2015 runways with fashion designers featured in the Pantone Fashion Colour Report Spring 2015, including Daniel Silverstain, Hervé Léger by Max Azria, and Dennis Basso, incorporating the hue into their collections.

Pantone claimed the impactful, full-bodied qualities of Marsala make for an elegant statement colour when used on its own or a compelling accent when paired with many other colours.

The company feels that with the ever-growing popularity of floral prints and striping, variations of this hue will undoubtedly carry into men’s and women’s clothing throughout next year.

Marsala is also a popular choice for jewellery and fashion accessories, including handbags, hats, footwear and the burgeoning market of wearable technology.

"This highly varietal shade combines dramatically with neutrals, including warmer taupes and greys," said Leatrice Eiseman. “Because of its burnished undertones, sultry Marsala is highly compatible to amber, umber and golden yellows, greens in both turquoise and teal, and blues in the more vibrant range"

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Marsala for Beauty

Pantone claimed Marsala would be an incredibly versatile colour for beauty, as it's an appealing and sophisticated shade that’s flattering against many skin tones.

“Marsala pairs exquisitely with monochromatic mixes of peachy pinks, and sparkles against antiqued gold metallics, offering an assortment of lipstick and blush options," said Leatrice Eiseman. “Marsala illuminates a range of smoky-neutral colour combinations, making it a captivating eye shadow colour that can be worn from morning until night.”

“Add an overlay of bronze for a dramatic look that suits any eye colour, or use Marsala as a go-to finishing touch on nails.”

Marsala for Interiors

Complex and full-bodied without overpowering, Pantone feels Marsala provides a unifying element for interior spaces.

“Add elegance to any room by incorporating this rich and welcoming hue in accent pieces, accessories and paint," said Leatrice Eiseman. “Marsala’s plush characteristics are enhanced when the colour is applied to textured surfaces, making it an ideal choice for rugs and upholstered living room furniture.”

“Nurturing and fulfilling, Marsala is a natural fit for the kitchen and dining room,” continued Eiseman. “Making it ideal for tabletop, small appliances and linens throughout the home.

"The hue will be especially prominent in striping and floral patterns found in printed placemats, dinnerware, bedding and throws.”

Marsala for Graphic Design

A rich contrasting colour, Marsala is ideal for use in graphic design and packaging, according to Pantone.

“Eye-catching, but not overwhelming or bright, consumers are immediately drawn to the hue, making it an alluring shade at point-of-purchase,” said Eiseman.

“As packaging becomes increasingly more artistic, Marsala will be a natural fit for both high- and low-tech materials, including on-shelf periodicals as well as printed assets, like calendars and stationery.”

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Pantone 18-1438 Marsala can also be cross-referenced to all other Pantone Libraries including Pantone Plus for graphic design.

Past colours of the year include:
PANTONE 18-3224 Radiant Orchid (2014)
PANTONE 17-5641 Emerald (2013)
PANTONE 17-1463 Tangerine Tango (2012)
PANTONE 18-2120 Honeysuckle (2011)
PANTONE 15-5519 Turquoise (2010)
PANTONE 14-0848 Mimosa (2009)
PANTONE 18-3943 Blue Iris (2008)
PANTONE 19-1557 Chili Pepper (2007)
PANTONE 13-1106 Sand Dollar (2006)
PANTONE 15-5217 Blue Turquoise (2005)
PANTONE 17-1456 Tigerlily (2004)
PANTONE 14-4811 Aqua Sky (2003)
PANTONE 19-1664 True Red (2002)
PANTONE 17-2031 Fuchsia Rose (2001)
PANTONE 15-4020 Cerulean (2000)