This mix of screenprinted illustrations and projected animation makes for engaging interactive storytelling

See how Dalziel and Pow created an engaging space for interactive storytelling at a recent show.


As part of its presence at the the Retail Design Expo in London, Dalziel and Pow created an interactive space to stand out from the crowd

A total of 48 interactions and over 100 unique animations made up the broad spectrum of content on the stand, from simple sound toys to more complex exchanges that layer projection mapping and movement around a physical space.

Screen-printed illustrations spring to life when touched, as conductive ink triggers a host of playful digital animations – a mix of informative and charming content, from product information to brand stories to chasing ducks.

Dalziel and Pow said it was pushing the boundaries of storytelling within a space, making it fun and engaging, and putting ideas before hardware.


All illustrations were created in-house and then screen-printed onto the panel with conductive ink from Bare Conductive.

Four Ototo boards were used to handle the touch inputs, sending MIDI inputs to trigger the projections and audio.

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The idea came from the work the London-based agency created for Portuguese children's wear brand Zippy, magnified here as a prototype to test ideas and push the range interactions and feedback.