This projection mapping project explores our relationship with endangered species

Check out a polar bear, whale, red squirrel and a bee sculpture illuminated by incredible projection mapping visuals from Sober Industries.


Four giant sculptures of endangered animals - a polar bear, whale, red squirrel and a bee - are being colourfully lit up across the Manchester night sky this month as a public display of visual projection mapping by Sober Industries for Quays Culture.

Projection mapping, described as 'spatial augmented reality', is essentially projection technology used to turn objects into a display surface for video projection. This video can usually be triggered or combine with audio to create an audio-visual narrative. It’s often used at concerts, for theatre, museums or events.

We’ve covered visual mapping previously, such as Projection Artwork’s visuals for Heineken on the Battersea Power Station, and last year's winner of the International Video Mapping Competition, but this project doesn’t involve buildings.

Image: Quays Culture

Quays Culture teamed up with Netherlands production company, Sober Industries who specialises in 3D mappings and projections, to create this free exhibition dubbed Unnatural Borders. Each geometric sculpture is four metres high, and questions humanity’s responsibility to "these beautiful creatures", according to Quays Culture creative producer Lucy Dusgate.

"Unnatural Borders questions our … own misunderstanding of natural and man-made borders and boundaries in these changing times," she says.

Image: Quays Culture


The four vector-shaped animal sculptors will illuminate as the sun sets around 9pm, bringing a show of light and illusion at MediaCityUK’s Piazza for 10 days.

It's part of Quays Culture's free summer showcase of digital and interactive art projects that bring together artists and their communities. You’ll be able to check out the visual mapping display each day from 9-11pm from May 20th to the 29th.

Image: Quays Culture

Advertisement. Article continues below

Sober Industries creates one-off visual branding experiences for business events, festivals and trade shows, with an impressive list of clients including Converse, H&M, MTV and Disney.

The studio has created similar sculptures for previous projects, such as a dragon sculpture at Magneet Festival, the H&M flagship store in Rotterdam and even reindeer sculptures for an exhibition in Iceland. You can check out their incredible projects here.

Image: Quays Culture


Image: Quays Culture


Image: Quays Culture

Advertisement. Article continues below