Some of the world’s most influential designers and illustrators, such as Supermundane, Hey Studio, La Boca, Sawdust and Cachetejack have helped to launch the 50/50 campaign raising money for charity.
50/50 is a collection of 50 bespoke T-shirt designs by 50 artists - on sale for four weeks only - with half of the proceeds going to UK charity Trekstock.
Trekstock provides support for over 100,000 young adults facing cancer in their twenties and thirties in the UK. The team offers advice and guidance on the impact of treatment on plans to start a family, and provides access to cancer rehabilitation specialists to build physical activity and emotional support.
The 50/50 campaign is put together by London creative merchandise platform Everpress.
Update: This campaign has now ended, but if you're still interested in the T-shirts, you can click on the campaign link and enquire after when the T-shirt design will be available again.
Image: T-shirt design by Colophon Foundry
Everpress is an online platform that delivers directly. With Everpress anyone can set up a bespoke campaign page and collect pre-orders for a limited period.
The platform began in 2016 out of a desire to simplify the production and distribution of selling merchandise. Mainly focused on designers, illustrators and the music industry, Everpress aims to allow these professions to sell T-shirts, hoodies and sweatshirts directly to their individual communities and fans with no upfront costs.
Founder of Everpress and the man with the idea for 50/50, Alex Econs, says it’s a dream project.
“It was a perfect excuse to work with 50 designers and illustrators from around the world who I've always been a fan of, to produce and showcase some truly brilliant t-shirt designs using the platform and at the same time raise money for a great cause.”
50/50 T-shirts are now available here for £20 each.
Artists approached by Everpress were keen to get involved, whether it was to escape their daily routines or because they had a personal connection to the cause.
We’ve featured 15 of the 50 T-shirt designs, and we managed to ask a few contributing illustrators and designers why they jumped on board with the campaign, and what their design represents.
Cachetejack is made up of Spanish freelance duo Nuria Bellver and Raquel Fanjul.
Their hand-drawn illustrations often feature colour, humour, irony and energy. The pair’s work can be seen across editorials such as The New Yorker and The New York Times, as well as brands such as Urban Outfitters and Camden Town Brewery.
Cachetejack were invited to take part in the project, and they didn’t hesitate to get involved.
“It's always important to collaborate with causes that take part of our daily worries. Regrettably lot of people has a personal connection with cancer nowadays that's why is so important spread power and support.”
They say their T-shirt design will “wink at the priority condition that people should have to keep their life on”.
Rob Lowe, aka Supermundane, is the king of using pure lines, bold colours and patterns.
Although famous in the UK, the graphic designer, illustrator and typographer has his signature drawings published worldwide.
He says the campaign, along with Everpress, was attractive due to its low-risk nature.
“The way creatives can experiment, get some seriously limited edition garments out and basically see what works and what doesn't work. With the added bonus of not having to take the plunge with a big order and then deal with the stock,” he says.
The La Boca specialises in illustration and image-making. The Notting Hill independent design studio works on projects ranging from vinyl record sleeves through to full-scale campaigns.
The 50/50 campaign sits close to their heart.
“Unfortunately we’ve experienced some of the issues Trekstock face within our studio, so it’s a cause that touches us quite personally.”
Their T-shirt design is based on a Brancusi sculpture, but with a twist.
“It’s about reducing the idea of a human down to its purest form.”
Thomas Hedger graduated from Central Saint Martins in Graphic Design. In 2016 he won the Adobe Achievement Award and was a D&D New Blood Pencil winner. You can see his work in The Guardian, Creative Review and Airbnb to name a few.
He’s known for his bold, eye-catching pieces that utilise negative space and depict witty scenarios and abstract concepts.
Thomas got involved in the 50/50 project because Everpress supports the creative community, and because of the widespread effect cancer has.
“Unfortunately too may people have a personal connection to the effects of cancer but with Trekstock focusing on supporting people the same age as my friends and myself, it makes it all the more relevant,” he says.
His T-shirt design was inspired by the meditative silence of being underwater.
“Something calm but clashy at the same time, with the dated pool and sherberty colours,” he says.
Kyle Platts is a London-based freelance illustrator and artist from Sheffield. He’s recently had an exhibition in Melbourne and has released two books Megaskull and Festival Frenzy. Kyle’s comics aim to graphic a graphic reflection of culture with vibrant colour and humour.
Sawdust is very talented at creating beautiful typefaces and typographer for a range of magazine and book covers such as Wired UK, Creative Review, and even Everpress’s own brand identity. Amazing.
Killer Acid is a publishing imprint based in New York City by Rob Corradetti. It specialises in screen prints, paintings, T-shirts, comic books and psychedelic ephemera, with a style of head shop and punk rock.
This Barcelona graphic design studio is pretty well known. Specialising in brand identity, editorial design and illustration, it dips into a variety of different disciplines. Hey Studio has an online store where it shares typography, illustration and bold graphics.
Thomas Slater is a freelance creative who works for clients such as Vice Magazine, ASOS and Camden Town Brewery (to name a few) from his London base.
Sam Taylor's illustrations possess the brash aesthetic found in classic cartoons, but he cleverly merges this with critical and satirical subjects in his own distinctive style.
His work is captivating and bold. He’s illustrated for brands such as Google, Nike, Converse and The Guardian to name a few.
Lucinda Ireland's illustrative typography have seen her produce pieces for a variety of clients including Esquire, Women’s Health, Philips. She also loves working on a large scale, in the form of spray painting.
WW2 books and cuttings inspire Irish-born John Slade. He creates in a large recently new studio and paints and sketches cheeky faces.
Jim O Raw
Jim O Raw is a screenprint artist in east London, and also a member of Birmingham Printmakers Studio. He works closely with People of Print and specialises in CMYK process printing using fluorescent inks and glow in the dark pigments. He also runs an eco-friendly T-shirt printing company.
David Daniel Freeman
David Daniel Freeman is a London-based artist and designer, who’s worked for Adidas, Topshop and Puma among others.