12 artists remix Tom Mac’s classic Pride Lion artwork

See how 12 illustrators have put a new spin on a very well-known artwork (and buy T-shirts with them on).


When Tom Mac created his Pride Lion artwork in 2012, it was an instant hit. Arriving as British spirits were lifted by the London Olympics, it was made available as a popular T-shirt through apparel brand AnyForty and was the cover artwork to the November 2012 print issue of Digital Arts (back when we did a printed magazine).

Artists taking part include Dan Mumford, Joshua Smith (aka Hydro74), Iain Macarthur, Kingsley Nebechi (who you’ll also see modelling here), Robin Boyden, Dmitri Aske, Ben Brown, Add Fuel, James O’Connell, Ohnoes, Philth and Tom Mac himself, I. You might also recognise one of the other models.

Each T-shirt costs £28, and AnyForty will ship anywhere in the world.

Read on to see the designs.

In the four years since the original design (shown here), it has been copied, ‘borrowed’ and ripped off many times – so AnyForty head crayon/chief coin counter Alan Wardle has decided to reclaim it by commissioning 12 illustrators to ‘remix' the artwork. These designs are available on limited edition T-shirts that Alan says are “super limited-edition – once gone, never to be reprinted."

All of the artworks are recognisably based on the composition of Tom’s original design, but the style of each illustrator comes through in the linework, shading, colours (or lack thereof) and iconography.


T-shirt design by Add Fuel. Buy it here.

Advertisement. Article continues below

T-shirt design by Dmitri Aske. Buy it here.

Advertisement. Article continues below

T-shirt design by Iain Macarthur. Buy it here.

Advertisement. Article continues below

T-shirt design by James O'Connell. Buy it here.

Advertisement. Article continues below

The back of Tom Mac's T-shirt. Buy it here.

Advertisement. Article continues below

The back of Ohnoes' T-shirt. Buy it here.

Advertisement. Article continues below

We're including this shot for no other reason than it's adorable.

Advertisement. Article continues below

Tom's original artwork was on the cover of the November 2012 issue of Digital Arts. It almost makes me wistful for the old days of print, before the print magazine market was killed by the medium you're reading this on now.