London craft design studio Nearly Normal, made up of masters of paper craft and stop-frame animation, has re-created the record cover of Kraftwerk’s Computer World for an exhibition celebrating Record Store Day in Amsterdam.
Tomorrow will mark the 10th Record Store Day, which promotes the importance of independent record shops internationally. The day has become hugely popular among bands - fans now queue up to get a hold of limited edition independent album releases, or in more recent years, the chance to collect one-off reissues of heritage rock acts such as Bowie, Queen, Pink Floyd and more.
The day stretches beyond retail purchases however, with international acts performing in and outside record shops.
Nearly Normal co-founder Jamie Kiss designed a new artwork for his favourite record sleeve, Computer World, inspired by the original design. But going even further than that, Jamie’s work spreads to include a paper sculpture, a paper craft stop-motion animation that works in time to the track (as seen above), and limited edition screen-print posters to celebrate the 10th anniversary and for the associated exhibition - vinylize.
Vinylize is an exhibition of all the famous album covers re-imagined by 45 contemporary artists, including Nearly Normal, Jonathan Ball, William Dalebout and Olla Boku. The covers will be exhibited in Concerto, the largest record store in the Netherlands until May 19.
Jamie’s design was inspired by the original artwork of the German electronic band's eighth studio album released in 1981(seen in this image). The original cover artwork is said to be of a stylised Hazeltine 1500, which was – nerd fact! – actually just a 'dumb' terminal to be attached to a mainframe, so not really a computer.
Inner sleeve artwork by Emil Schult and photographer Gunter Frohling, depicts four robotic-looking mannequins representing the band members engaging in studio activities. This is similar to the previous album artwork, The Man-Machine, also by Gunter.
The funky stop-motion video, who Jamie worked with Cintia Bertaccini and Callum Reid with. It’s been entirely created in paper as a tribute to the track.
Nearly Normal’s unique papercraft aesthetic has been used for clients such as Google, Disney, BBC and Nokia. Check out how the Soho studio created Google Bloks to help kids learn how to code.
Two poster designs by Jamie (one in this image) have been screen-printed by Mark Perronet from Atom Print. There are only 25 of each poster, all numbered and signed.
Image: Jamie Kiss' paper sculpture
Image: Jamie Kiss
Image: Jamie Kiss