Illustration/animation agency Jelly London and UK charity Bite the Ballot have called creatives of all disciplines to submit designs for a strong visual campaign aimed to encourage young adults to vote in in the upcoming snap General Election on June 8.
UK prime minister Theresa May called the general election three years earlier than scheduled, and since the announcement the nation has seen political parties deliver last-minute campaigns in a bid to win over the public.
But rather than relying on political parties to reach out to the younger demographic, creatives had the opportunity to take the visual power of a campaign into your own hands.
Jelly London and Bite the Ballot's campaign has been dubbed #TurnUp, with the sole and simple aim of encouraging 18-24 year olds to register to vote – an age bracket with a poor history of voter turnout. To enter, your submission needs to be centred around the tagline 'Turn Up'. An open creative brief invites artists, illustration agencies – in fact, anyone – to visually interpret this concept with few restrictions.
The tone of the work could be whatever the artists and designers chose – funny, serious, abstract – but there were a few things to keep in mind. Although there's no restriction on the colour palette, each work needed to be party-neutral. They also needed to include the tagline 'Turn Up', but this could be integrated into the illustration or take form as typography. If possible, they needed to avoid any nudity or profanities.
(And if you're eligible to vote in the election and haven't registered so far – go do it. Now. Here. Please.
A London School of Economics study found around 64 percent of registered voters aged 18-24 went to polls for the EU referendum, almost twice as high as first thought. While this is encouraging, it's still not enough. In the 2015 general election the same age bracket were the least likely to participate, mirroring statistics from the 2010 general election.
It’s hard to pin down the exact reasons for such a low turn among young adults – whether it be disbelief, disinterest or confusion with the system, or an undervaluing of its importance.
In the current global political environment, which sometimes appears more similar to a cartoon strip than reality, it can be understandable to feel wary with politics and uncertain of policy, especially among people fresh to the voting system or perhaps becoming familiar with their individual ethical compasses.
Jelly London, and us here at Digital Arts, are strong supporters of seeing more young adults actively engage in political decision and believe the right to vote is a huge empowerment.
Bite the Ballot are well adversed at encouraging young people to vote. The UK-based organisation is a well-known advocate for democracy, with a mission to "empower young people to take a stake in society" and remove the taboo from voting. Their campaign ran successfully in the run up to general elections as well as the EU referendum
In the build up the referendum, Bite the Ballot teamed up with Hope Not Hate for another #TurnUp campaign, which saw more than 1.7 million people applying to register to vote – 60 percent of which were aged under 34 years old.
Working with leading digital partners such as Tinder, Facebook, Twitter, Deliveroo and Unilad, the organisation co-ordinated nationwide voter registration activities bringing engagement through brands used and trusted by young people.
For more election information, here's a handy guide on big dates you need to know for the general election, and how to register to vote.
Here are more of the works that have been submitted.