Illustrator Rod Hunt’s brilliantly satirical masterpiece on the post-Trump world

Rod’s illustration for Business of Fashion depicts the impact Trump’s administration has on trade, manufacturing and immigrants.


Iconic London-based illustrator Rod Hunt has dedicated an entire artwork to President Donald Trump’s impact on the fashion industry for the Business of Fashion - a global publication headquartered in the UK covering fashion news, analysis and business intelligence.

Rod turns his character-filled landscape style into a visualisation of a post-Trump reality for American fashion brands and its impact on trade, manufacturing and immigrants. Rod was commissioned for the Business of Fashion’s report - Doing Business in Trump’s America - part of its special print addition, America.

The early days of Donald Trump’s presidency have been characterised by angry tweets, illegal executive orders, Russian entanglements, FBI investigations, resignations, mass protests and most famously "alternative facts" and "fake news". These individual circumstances can be seen littered throughout Rod’s detailed work - and yes that does involve the president tweeting from his toilet seat.

Rod has also hidden the main players of Trump's administration throughout the illustration "for an added extra bit of fun".

See if you can spot Melania Trump, Steve Bannon, Ivanka Trump, Jared Kushner, Vladimir Putin, Jeff Sessions, Sean Spicer, Kellyanne Conway and Rex Tillerson.

The Business of Fashion report details how the new Trump administration, its policies, and the air of uncertainty it brings could impact business on an international scale. Topics of geopolitical instability, immigration, manufacturing, labour and trade are discussed - and Rod was given the job of visually communicating this in an immediate way. We do not envy him.

The overall illustration is characterised by the depiction of Trump Tower - with each floor representing key themes in "Sim City-meets-Hieronymus Bosch kind of way", says Rod.


"There were also some additional things we wanted to communicate, like how the extra security around Trump Tower as Melania Trump was remaining in New York was effecting the surrounding local businesses, for instance the Gucci store on the corner of the building," he says. 

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Rod sat in on a conference call with Business of Fashion to bat around ideas on how to depict these topics of social enormity, whilst also conveying a humorous and satirical tone.

“We needed to show the overseas manufacturing issue isn’t as straight forward as sweatshops in low wage counties stealing US jobs, automation has had a major impact on the US manual labour market over many years - less people are needed to do the manufacturing than in the past."


"With the South China Sea tensions I thought would look great using historical warships in the styles of the various countries involved in a sea battle, mirroring historical regional tensions of the past," says Rod.


"For the trade war I thought a WWE style smackdown between the US and China would be a fun way to get across the point, with Uncle Sam wrestling with a Panda, along with the audience holding up their main manufacturing exports to each others country," he says.

"Plus you can’t ignore the ongoing Russian interference story."

Rod Hunt is the illustrator of the bestselling Where’s Stig? books for the BBC’s TV show Top Gear.

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