What have been the most popular colours this year?

Shutterstock has identified the latest trends in colour and design for 2015.


Shutterstock has just released its latest Colour Report illustrating the top colour trends from around the world – and the four colours that have grown most in popularity in the past year

Based on images downloaded, and by matching pixel data with download figures,  Shutterstock's data team have identified the latest trends in colour and design for 2015.

You’ll see here and in the following images from the Shutterstock collections that the fastest growing tones of the year are varying shades of blue and green.

Over the years, the Shutterstock team has built tools like Spectrum and Palette to let people explore its collection of 60 million images in new, more colorful ways.

In its newest infographic, it looked at which colours were most searched for and downloaded, to discover what the most popular colours are around the world.


Shutterstock staff designer and illustrator Jordan Roland says that colour changes from country to country, with one colour meaning an assortment of different things depending on what part of the world it’s viewed in.

In comparison to the UK, Shutterstock has identified the most popular colours for 20 countries across the world.

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These four fastest growing colours highlight yet another trend, as all four are on the cool side of the colour spectrum, according to Roland.

Cool colours, like blues, purples, and greens, tend to have a muted, calming effect, while warm colours are brighter and more vivd.


The cool colour spectrum is also seen prominently when the top colours around the world are explored.

Here Shutterstock has identified the most popular colours for 20 countries across the world in comparison to the USA

An interactive World Map version can also be found on the website.

The full report is available here: www.shutterstock.com/trends/colors/2015