In the second episode of InFrame, a short documentary series featuring the journeys of artists and creative, illustrator Paul Pateman, best known by his alias Pâté, talks about a hospital visit-induced epiphany that changed his life.
Pateman was once a celebrated creative director in the London advertising world. Thirteen years in, he decided to drop frequent trips, 5 star hotels and connections to high profile talent to pursue a career he was passionate about.
Now an independent illustrator, he creates visually-arresting images and type compositions that are as equally direct and uncomplicated as they are wickedly humorous — happily executing his own ideas, instead of someone else's.
The video was directed and shot by Dutch filmmaker Bas Berkhout
Pâté's personal work, regularly exhibited at galleries and sold as posters, includes a series called Cock-A-Doodle, a 'dirty alphabet' that’s understandably NSFW.
Pâté has won over 130 industry awards, including the coveted D&AD Yellow Pencil.
His illustration clients now include Virgin Media, Discovery Channel UK, MOO, Aviva and the V&A Museum of Childhood, among others.
Paul's moniker, Pâté, reaches back to his small town roots: it was a hard-to-shake childhood nickname garnered from Olympic swimmer Duncan Goodhew.
Goodhew misread Pateman when presenting Paul with an award at a student swimming meeting in front of the entire school.