See Brian Grimwood’s nautical visual identity for Max Mara’s SS16 collection

Illustrator draws inspiration from Jean Cocteau with a dramatic story of seafarers and storms

Brian Grimwood, founder of the Central Illustration Agency, has created a bold and striking visual identity for Max Mara’s SS16 collection, which was aired on the catwalk at Milan Fashion Week.

In his latest collaboration with Italian fashion house, Brian has portrayed a dramatic story of the high seas full of seafarers and storms, printed onto the garments themselves.

The illustrator drew on Jean Cocteau's maxim 'style is a simple way of saying complicated things’ for inspiration, with Grimwood creating the bold, ink stroked illustrations that made up the centre of Max Mara's monochromatic show.

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Dog and Rabbit created nautical themed animations of Grimwood’s illustrations on the catwalk.

They were displayed during the catwalk show through three portholes at the back of the stage.

"The SS16 Collection narrates marine romance and signs and symbols, stars and sailing knots on grainy hand blocked prints in red, yellow and royal blue bring us the dream of the wide open sea," said Max Mara.

You can see more of Grimwood's ideas-led work at

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