See Rob Bailey's fistful of artwork for the British Heart foundation

Manchester-based artist creates triumphant art depicting talismans for healthy living

Familiar to Londoners for his brightly graphic posters for Transport For London, Manchester-based artist Rob Bailey has created a series of four illustrations for the British Heart Foundation (BHF).

The artworks show a triumphant fist in the air clasping a symbol of healthy living - a water bottle, a skipping rope, a dumb-bell and a banana.

Bailey's distinctive imagery is created not by line work but by combining shapes. 

Beautifully observed yet heavily stylised, his work is sometimes bold and reductive but, when necessary is more complex and detailed.

Although his image-creation process tends to begin in front of a computer screen, Rob is fascinated with different outcomes for his illustration and, through his personal work, regularly looks to explore different printmaking techniques, animation and even sculptural projects.

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As well as The British Heart Foundation and Transport For London, he has worked as an illustrator on a variety of large scale projects with high profile clients that include Ford, Google, Creative Review, Mercedes Benz, Brunswick Magazine, and Seaworld.

Rob Bailey is represented by Outline Artists