Adobe's new DPS is more for creating apps than magazines

Adobe DPS has been redesigned for the creation and distribution of branded apps, not magazines - and without any coding being involved.

When I first wrote about Adobe's DPS (Digital Publishing System) in 2011, it was aimed at magazine publishers who wanted to sell digital editions as well as print ones. Since then - and this was long enough ago that there was still a print edition of Digital Arts - it's turned out that not that many readers want to pay for digital editions of print titles on a monthly basis. Instead - says Adobe - what people in the creative industries actually want to do with DPS is create regularly updated branded apps for their clients: apps which are free and range from corporate updates to content-based marketing.

(Publishers aren't excluded, but the market says that as on the web, the content will be free and paid for by advertising and marketing).

Based on this, Adobe has redesigned DPS 'from the ground up'. The new DPS has been in beta with customers for over a month, and it's now officially available (to companies with Creative Cloud Enterprise licences and through Adobe's Marketing Cloud Platform.

So what does this mean in practice? Individual articles can still be designed in InDesign - though they can also be designed in HTML or automatically created based on templates based on content brought in through a CMS like WordPress or Drupal.

The app's interface that readers use to browse through the content are designed in a new web app as 'cards'. The design tools are largely template-driven - but Adobe says its working to improve these design tools in future updates to the DPS.

Advertisement. Article continues below

New content and updates to the interface to let readers access them can be updated as regularly as you wish - and all of these are downloaded in the background by the app without the app itself needing to update through app stores.

Readers can be notified about updates through push notifications. These can be geo-targetted and timed - so readers across the world can get it at the best time for them - and changed based on the platform.

You can use text notifications instead of push if you wish.

Advertisement. Article continues below

There's full analytics for how readers use your app and content through Adobe Analytics or SiteCatalyst - so you can work out what's working and what's not. Those without accounts for those can get a free Analytics Essentials login.