Fake Love creates visual soundscape for Sonos


Digital Arts | 12 June 14

Aiming to create the experience of seeing sounds, Fake Love created PLAY, a sonic interactive experience for Sonos wireless music systems.

Taking place at the Hohner Building on Broadway in New York and at the Sonos studios in Los Angeles, PLAY was conceived by the experiential agency to bring to life Sonos’ tagline Fill Your Home with Music.

A Sonos system is designed to enable users to wirelessly control any song in any room of the house. In collaboration with installation artist Aramique, Fake Love conceived and created an experiential installation that combined digitised colour washes, inventive lighting, bold fabrication and art direction and the latest wireless sound technology, to demonstrate how Sonos works.

Fake Love created pure white representations of a typical bedroom, bathroom, dining room and living room, each with a Sonos wireless music system and an iPad loaded with the Sonos app for visitors to try out.

 

To create the experience of seeing sounds, Fake Love constructed a custom algorithm to transcribe the audios into visuals.

Upon entering into a room, each visitor chose a music track and watched as audio-generated colour washes and vibrant animations were projection-mapped onto the walls and furniture of the room – creating a completely immersive music colourscape.

Additionally, visitors were allowed to change the colours of each room by touching the customised Sonos speaker. They also had the opportunity to hashtag Instagram photographs of themselves enjoying the experience; which then appeared within the picture frames inside the installation.

Comments

mysteryliner said: Looks great.Sadly sonos just shot themselves in the foot by destroying the controller app.Stopping support with controllers without any noticeAnd simply stating: this is it, deal with it, get over it.And buy new hardware, because we don't support this anymore.... (Basically turning the entire system into expensive paper weights (if you only have 1 controller)https://ask.sonos.com/sonos/to...