Every day we see a huge number of infographics, so to stand out you've got to do something more interesting than most. Static infographics can only tell so much of a story, and making them interactive can help bring together a wide range of information without overwhelming the viewer – as well as helping guiding them to the facets of the data or story they find most interesting.
Bristol-based Fiasco Design has a wealth of experience in static infographics and wanted to show of its skills in creating interactive versions, so has created an interactive map of the 2014 Winter Olympics in Sochi, Russia (which kicks off on Friday). It brings together a series of weird, wonderful and 'did you know' facts about the 2014 Games and its host resort (and surrounding area). It's light and fun – avoiding more than a nod to the protests about Russia's homophobic laws that have almost eclispsed the sporting side of the Games – and it's easy to see how the approach could be adapted to commercial projects.
Use the slideshow controls above and right to see more of the project and learn more about it.
As well as focussing on the big numbers – such as £31 billion being spent on it and that the resort itself is now 10 times bigger than it was – the Sochi Olympics map features more quirky (or at least unusual) stories, such as the 400 snow machines bought by the organisers to deal with an average temperature of 10C at the resort in February.
More human stories include the first appearance of the Jamaican bobsleigh team since their Cool Runnings-inspring debut in 1988 – funded using the Bitcoin-like virtual currency Dogecoin.
Viewers can zoom in and out on the map to discover new facts, which Fiasco says is based on Google Maps.
The assets were created in Illustrator and Photoshop.
Right: More assets from the Sochi 2014 Winter Olympics interactive map project.
Right: More assets from the interactive map project.
Ben Steers, co-founder and creative director at Fiasco Design, says that the agency wanted to "create an fun and informative digital product that highlighted both the positive and negative facts surrounding the most controversial winter games to date.”