BFI's new short sees famous actors chased by burning film

See if you can spot the cinema classics being destroyed in this BFI promo by Mill+ to promote film preservation.

Mill+ and the BFI have collaborated to create Film is Fragile, a thought-provoking new film encouraging people to support and donate to the cause of preserving and restoring the national film collection.

The film features a montage of numerous clips from classics to cult favourites and contemporary cinema; referencing the BFI’s role in supporting emerging British talent and film culture as a whole. 

Can you name all of the films included?

The collection has been looked after by the BFI National Archive since 1933. 

Mill+ was offered an open brief to create the concept and direct the fundraising film encapsulating the BFI’s mission.

The concept behind the fundraising film plays on the idea that stories, not just films, deserve to be preserved. It encourages the viewer to imagine their favourite films being burnt before their eyes.

It also demonstrates a shared passion for the preservation and promotion of film within the UK, said Mill+.

The film was directed by Carl Addy of Mill+.

He explained how the team approached the project as a whole and the inspiration behind the burning film motif, “The concept for this film isn’t simply about the preservation of the physical celluloid but, more importantly, it is about the protection and sanctity of the soul of film, which is storytelling.”

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“Our biggest challenge was getting clearance on such a wide range of footage," Addy continued."It was a mammoth research task as we needed to trawl through so much footage."

"We are very grateful for the filmmakers, whose generosity helped us create this film; allowing us to pay testament to the worthy cause that the BFI are promoting."

"It was like piecing together a giant jigsaw puzzle using footage from some of the best films in British cinema," said Addy. "Our talented design team then got to work on coming up with the correct film burn language.”

The film will be shown during the BFI London Film Festival at BFI Southbank and on a wide range of online platforms.