Watch Virgin Atlantic's cinematic new animated safety video

Virgin Atlantic's dreamy inflight safety video is worth paying attention to.


Let’s have a show of hands – how many of you seasoned travellers actually pay attention to the safety information announcements on airlines? None? Yeah, we thought so. However, the next time you fly Virgin Atlantic, you might want to perk up a bit, as the new animated inflight safety video is well worth your attention.

It’s a constant struggle for airlines to find ways to engage apathetic and/or sleepy passengers with the crucially important yet often unbearably dry information, so Art & Graft, the design and motion studio that produced the video, tackled this issue head-on. Trip specifically targets clients weary of inflight safety messages (read: everyone) by mirroring their exact behavior.

The film stars a sleepy passenger trying to tune out the safety announcements, though the information ends up making its way through his subconscious in a cinematically beautiful dream sequence. Inspired by classic cinema and cult films, the main character finds himself in a Western-style saloon (stow your luggage), a film noir (put out your cigarette), a high-speed police chase (put on your oxygen mask), a psychedelic Beatles-esque scene (open the emergency exit), and a Bond-style movie (find your closest exits), just to name a few.

Use the slideshow controls above and right to see some of Art & Graft's design process.

A&G said it combined an illustrative approach with 3D and 2D animation techniques.

“Elements throughout the film were modelled in 3D; allowing us to ’wrap’ our illustrations around these models to keep the illustrative feel yet giving the scenes fantastic depth and space,” according to A&G’s website. “This allowed all the camera angles to be planned out and ensure the 2D characters could then be animated in each scene with the addition of further textures and casted shadows. This approach also allowed the camera to travel around and through the scenes, giving a rich and filmic feel to the animation.”

Right: Storyboards


All the character animation was produced using a traditional frame-by-frame technique – a tedious process, especially for a six-minute film. The video took about six months overall to complete.

Trip will replace the previous Virgin Atlantic animated safety video created by Nexus almost 12 years ago:

Right: Storyboards

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Right: Character development – can you spot the Zach Galifianakis and Seth Rogan lookalikes?


Right: Some ideas that didn't make the cut


Right: More ideas that didn't make the cut

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Right: More ideas that didn't make the cut


Right: More ideas that didn't make the cut


Right: More ideas that didn't make the cut

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