Custom Leica camera designed by Apple's Jony Ive revealed

Apple's design guru has collaborated with industrial designer Marc Newson to design a one-off Leica M camera for a Product (RED) charity auction next month


Leica has unveiled a custom Leica M camera designed by Apple designer Jony Ive and industrial designer Marc Newson. The one-off camera will be one of the star items sold next month as part of a Product (RED) charity auction.

The Leica M for (RED) is made with Apple-esque anodised aluminium, and took 85 days to create. Jony and Marc used a total of 561 models and almost 1,000 prototype parts during the design process.

Internally, the camera has a full-format CMOS sensor, a high-performance processor and Leica's APO-Summicron –M 50mm f/2 ASPH lens.

The custom Leica M will be auctioned off on 23 November at Southeby's, at a (RED) auction led by U2 frontman Bono, to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria.

The camera will be joined by a pair of 18k gold Apple EarPods, as well as several additional one-of-a-kind items including a customised Steinway & Sons grand piano and an Achille and Pier Giacomo Castiglioni lamp.

Use the slideshow controls above and right for a closer look at The Leica M for (RED) designed by Jony Ive and Marc Newson.

Right: The Leica M for (RED) designed by Jony Ive and Marc Newson


Right: The Leica M for (RED) designed by Jony Ive and Marc Newson

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Right: The Leica M for (RED) designed by Jony Ive and Marc Newson


Right: The Leica M for (RED) designed by Jony Ive and Marc Newson


Right: The Leica M for (RED) designed by Jony Ive and Marc Newson

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Right: The Leica M for (RED) designed by Jony Ive and Marc Newson


Right: The Leica M for (RED) designed by Jony Ive and Marc Newson


Right: The Leica M for (RED) designed by Jony Ive and Marc Newson

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Right: The Leica M for (RED) designed by Jony Ive and Marc Newson