What's the font in the Star Wars: The Force Awakens logo?

You might recognise the font used as part of the new Star Wars logo, ITC Serif, from 70s and 80s sci-fi films and TV shows including the original Star Trek film and He-Man.

Yesterday the Internet went a little bit nuts yesterday for a snippet of Star Wars-related news. What was called Star Wars Episode VII is now officially called Star Wars: The Force Awakens – which has prompted much speculation on what that title means for the plot and characters of the next film.

The announcement of the new Star Wars title also got font nerds (like us) discussing what font the film's logo used. We swiftly concluded that it's a bold weight of the font used in some of the original Star Wars posters from 1977, ITC Serif Gothic – it wasn't a hard spot, the K is an obvious giveaway.

Serif Gothic was designed by Herb Lubalin and Tony Di Spigna and released by in 1972 by ITC, now part of Monotype. It's currently available through MyFonts.

Read on to see more examples of ITC Serif Gothic in use in sci-fi designs.

ITC Serif Gothic was a popular font with designers creating sci-fi film posters, book covers and the like in the 1970s and 80s – in some part due to its association with Star Wars, but also because of its slightly alien look that doesn't distract from its easy legibility.

Image: ITC Serif Gothic in use in one of the first Star Wars posters in 1977.

Star Trek: The Motion Picture's ads and posters used ITC Serif Gothic to reinforce the point to Star Wars fans that this was a film they would probably enjoy.

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By the 1980s, using ITC Serif Gothic for sci-fi and fantasy-based designs was a bit of a cliché – as even kids cartoons like He-Man and the Masters of the Universe were using it.