Linkin Park co-founder Mike Shinoda has just released a 360-degree VR music video for his new Fort Minor track Welcome.
The 360 Version requires Google’s VR technology to view in all its glory.
The YouTube App on Android devices works very well - by moving the phone or tablet around you can see all the different angles while the video plays - it’s a good fit for Google Cardboard.
If you're using Google Chrome, you should be able to mouse-drag within the video to change the perspective of the camera and move 360 degrees, again while the track plays.
Discussing the theme of Welcome, Mike explained, "My influences were always outsider influences, songs sung by underdogs. I related to them because they were like me."
"And although eventually Linkin Park was embraced by millions, I eventually felt drawn back to the ‘outside’ - to reconnect with my voice and aesthetic as an individual. It's modern DIY, fueled by technology, inspiration, and ambition."
A common vision between Mike, director Jeff Nicholas and The Uprising Creative led to the musical artist and producer throwing a party in Venice Beach, paint a giant canvas with original designs and invite everyone around to join the fun.
Nicholas and his crew captured it all with a GoPro-based VR rig, as the party came together throughout day in early May on the boardwalk and eventually wound up at the Mobli Beach House.
Also in the production team were Venice Beach-based WEVR, director of photography Johnny Ching and production manager and editor Mark Staubach.
The next day, the crew used a similar setup to photograph the finished 12x80-foot canvas in 360-degrees on LA's Mack Sennett Studios soundstages, and capture performances of Mike playing drums, guitar, and keyboards on the track.
"As a medium, virtual reality and 360-degree cinema are completely new frontiers of exploration," said Jeff. "The entire language of filmmaking is being rewritten as new ways to engage the viewer and lead them back to the central narrative are discovered."
Jeff continued, "Knowing that good VR can offer viewers unforgettable experiences, we set out to capture some poignant video portraits where we can learn, share and interact in some different scenes while Mike creates art and pulls us in with his performance."
Production innovations on the set were numerous, including the use of a motion-control slider to create timelapse footage.
Choosing to shoot in mono instead of stereo, the production’s custom GoPro array used four GoPro cameras with custom 195-degree lenses to afford fewer stitch lines, make the post workflow easier and offer more control on the set.
A custom wireless monitoring system from Radiant Images was also used.
"VR/360 storytelling is very different from traditional storytelling," Jeff added. "For this reason, the video has fewer cuts than a traditional video, allowing viewers to establish where they are and have the opportunity to look around and explore scenes."
"We kept the camera movements to a minimum and placed performance clips and visual cues to strategically invite viewers into the narrative."